that's the feeling
[01] CONCEPT
THE ALL-NEW HYUNDAI BAYON
Ready for new heights.
To launch the all-new Bayon – Hyundai’s first compact SUV – we transformed the elevated seating position into a powerful visual metaphor.
This way, we show what driving with a higher perspective feels like – more confident, more aware, and ready for new heights in life.
In a custom-built gallery, we projected a 3D city onto a floor made of HD LED panels, creating the feeling of floating above the streets. Almost everything was captured in-camera to keep the experience as real and immersive as possible.
[02] FILM
[03] HIGHLIGHTS & BEHIND THE SCENES
[05] CREDITS
Year: 2023
My Role: Creative Direction
Client: Hyundai Europe
CMO: Andreas-Christoph Hofmann
Marketing Director: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Manager: Max Leuthold
Agency: Innocean Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Directors: José Filipe Gomes, Pedro Lourenço
Art Directors: Meri Giorgobiani, Bianca Heusch
Copywriters: Clara von Heintze, Andy King
Client Service Director: Jonathan Hill
Business Director: Björn Wilke
Sr. Account Manager: Lin Fang
Sr. Digital Account Manager: Joanna Quintanilla
Junior Digital Account Manager: Ichraq Sabbani
Head of TV: Fabian Barz
Senior Art Buyer: Martina Teuchnerova
Associate Creative Director Digital: Christian Kirberg
Senior Designer: Anna Berlin
European Strategy Director: Sophia Goerner
Senior Strategist: Fernanda Czarnobai
Production Company: Stink Films
Director: Tino
Cinematographer: Antonio Paladino
Executive Producer: Moritz Merkel
Producer: Florian Poltz
1st AD: Dominik Adam Nikel
Production Assistant: Britta Liesen
Editor: Jacob Ipsen
Drone Team: Skynamics
Production Designer: Sven Gessner
Prop-Master: Felix Schmidt
Styling/Wardrobe: Elke Dostal
Make Up: Elena Becker
Casting: Tröber Casting
Post-Production: Katalyst
Executive Producer: Steffen Röthinger
VFX Supervisor: Philipp Fehling
On Set VFX Supervisor: Pavel Propkochik
Post-Production/VFX: Trey
Music: Parra for Cuva / Ordel
Sound Studio: nhb Berlin
Sound Design: Wenke Kleine-Benne
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