lucky you
[01] CONCEPT
THE NEW HYUNDAI TUCSON
Lucky you,
you have a Tucson.
What's a car for? Taking you from A to B? Making sure you're safe? Showing you the best way?
Surely, all of the above. But not all cars are made equal. The Hyundai Tucson goes above and beyond in doing everything a modern car should do and then some.
It's state-of-the-art, top-of-class features make sure the Tucson is not just a nice ride, but a true companion that will get you out of tricky situations.
Forgot your car keys? Ran out of juice at the party and the kids are going wild? Your mountain trip is ruined after your tent broke down into pieces?
Worry not, the Tucson can handle that and much more with its complete package. Safe to say, Luck you, you have a Tucson.
THe campaign was directed by Bart Timmer, shot by Dave Hill and produced by the great people at CZAR films.
[02] FILMS
[03] STILLS
[04] HIGHLIGHTS
[05] CREDITS
Year: 2024
My Role: Creative Director
Client: Hyundai Motor Europe
CMO: Andreas-Christoph Hofmann
Director Marketing: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Strategy Manager: Hyang A Kim
Agency: Innocean Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Directors: José Filipe Gomes, Pedro Lourenço
Senior Copywriter: Nicolás Montanaro
Senior Art Director: Ailton Henriques
Art Director: Konstantinos Alexandrakis
Strategy Director: Anna Nowak-Otto
Strategist: Ilaria Traverso
Chief Operating Officer: Jonathan Hill
Business Director: Björn Wilke
Account Director: Anna Moskalenko
Senior Account Manager: Ixchel Ochoa
Head of TV: Fabian Barz
Senior Producer: Allison Markert
Production Company: CZAR Film GmbH
Director: Bart Timmer
DoP: Sebastian Winterø
Executive Producer: Christian Brox
Producer: Julia Weber
Production Assistant: Laura Keiser
Post Production Producer: Charlene Herzmann
Post Production: ACHT Hamburg
Offline Edit: Alexander Jurkat
Grading: Max Baule / ACHT Hamburg
Online/VFX
Flame: Max Fritsch
Lead Compositing: Eric Prochnow, Vincent Kaufmann, David Starchl
VFX Artists: Lukas Stemmler
Music Production: MOKOH Music GmbH
Composer: Bernard Arnold, Milton Berle
Publisher: Milbud Music / Campbell Connely Ltd. / Bosworth Music GmbH
Sound Studio: Mermade Sound GmbH
Mixing Artist: Wenke Kleine-Benne
Sound Producer: Wenke Kleine-Benne
VO-Artist: Ricky Weissmann
VO-Artist Management: MassiveVoices
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