one of us - José Filipe Gomes

[KIA]

one of us

[2020]

[01] CONCEPT

THE KIA SORENTO

What would happen if you couldn’t find your car?

Maybe you would get stuck in a parking lot for a long, long time? So long, some really weird things might happen. But fortunately, thanks to the Find My Car feature in the Kia Sorento, you don't have to worry about that.

This was the starting point for a great idea, written by my friends Jack Christensen and Teco de Luccia, that I’ve helped bring to life as an art director (including pushing the car on set after the engine died - yes, true story).

[02] FILM

[03] HIGHLIGHTS

[04] CREDITS

Year: 2020
My Role: Art Direction
Note: This (great) commercial is not my idea. I was brought into the project in the pre-production phase and helped bring it to life through pre-production, production and post. But credit where it's due, the idea and the script were created by my friends Jack Christensen and Teco de Luccia.

Client: Kia Motors

Head of Marketing: Artur Martins

Agency: Innocean Berlin

Chief Creative Officer: Gabriel Mattar
Excecutive Creative Director: Ricardo Wolff
Copywriters: Jack Christensen, Pedro Lourenço
Art Directors: Stefano de Luccia, José Filipe Gomes
Business Director: Alessia Bellini
Head of production: Fabian Barz
Agency Producer: Michael Endres

Production Company: Zauberberg Productions

Director: Björn Rühmann
DOP: Justin Brown
Executive Producer: Jakob Rühle
Producer: Julianne Ellrich
Editor: Alex Jurkat / Thomas Wedekind
Post producer: Kristin Geyer
Composers: Lucas Mayer / Markus Thomas
Post-production: Room Berlin