window into daytime
[01] CONCEPT
SONY BRAVIA AF8
Bringing light into darkness, with the power of OLED.
For the global launch of the Sony Bravia AF8 OLED, we brought a dark forest to life and created a mystical and enchanted daytime paradise.
By playing with the contrast of day and night, we were able to convey the stunning definition and colours of the new OLED technology.
[02] FILM
[03] HIGHLIGHTS
[04] CREDITS
Year: 2023
My Role: Creative Direction
Client: Sony Global
Pan-European Consumer Marketing Head: Mikio Nakazawa
Head of Brand and Product Communication: Dongyoon Oh
Head of Creative Strategy: Alessandra D’Avino
Art Director: Richard Small
Agency: DDB Berlin
Managing Director: Bianca Dordea
Executive Creative Director: Gabriel Mattar
Senior Art Director: Alan Dindo, José Filipe Gomes
Senior Copywriter: Chiara Chessa, Pedro Lourenço
Account Director: Milica Otasevic
Head of TV: Jens Mecking
Production Company: Tempomedia
Director: Ben Tricklebank
Post Production: Electric Theatre Collective
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