get out there
[01] CONCEPT
THE VOLKSWAGEN SUV RANGE
It's time to get out there.
The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled far more than us.
Based on this simple but powerful insight, we created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.
[02] PRINT ADS
[01] Paper Clip
[02] Pencil
[03] One euro coin
[04] Lighter
[03] OUT OF HOME
[04] CREDITS
Year: 2017
My Role: Art Direction, Concept, Photography
Client: Volkswagen Europe
Agency: DDB, Berlin, Germany
Chief Creative Director: Dennis May
Creative Managing Director: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Filipe Gomes
Senior Copywriter: Pedro Lourenço
Senior Copywriter (german version): Patrik Lenhart
Photographer: José Filipe Gomes
Designer: Nadine Kunst
.
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save for awardsINNOCEAN BERLIN
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camera rollBACKMARKET
insteroidHYUNDAI
slow dogsKIA
one of usKIA
granniesKIA
ready for new heightsHYUNDAI
more than one thingVOLKSWAGEN
print archiveVOLKSWAGEN
© 2025 José Filipe Gomes. All rights reserved.
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