camera roll
[01] CONCEPT
BACKMARKET
Do you really, really need the latest iPhone?
Every year, tech companies put out a new model of their flagship phones, with specs that are only slightly better than the ones from the year before. But is it really worth the upgrade? If we just look at our camera rolls for a second, we realize that, for 99% of the pictures we take, an older phone would get the job done just as well.
[02] PRINT ADS
[01] Paper Clip
[02] Pencil
[03] One euro coin
[04] Lighter
[03] OUT OF HOME
[04] CREDITS
Year: 2023
My Role: Art Direction, Concept, Photography
Client: BackMarket Europe
Head of Marketing: Alexandra Brandt
Agency: Innocean Berlin
CCO Europe: Gabriel Mattar
ECD: Ricardo Wolff
Creative Directors: Pedro Lourenço, José Filipe Gomes
Creatives: Pedro Lourenço, José Filipe Gomes, Stefano de Luccia
Photographers: Sandra Spina, Shelley Lui, Minji Park, Zé Anderson
.
other projects
iconsKIA
get out thereVOLKSWAGEN
swivel seatsKIA
on to betterHYUNDAI
bruise automatTERRE DES FEMMES
save for awardsINNOCEAN BERLIN
lucky youHYUNDAI
window into daytimeSONY BRAVIA
insteroidHYUNDAI
slow dogsKIA
one of usKIA
granniesKIA
ready for new heightsHYUNDAI
more than one thingVOLKSWAGEN
print archiveVOLKSWAGEN
© 2025 José Filipe Gomes. All rights reserved.
Built with Semplice, Items by Schick Toikka and IBM Plex Mono by Mike Abbink and Bold Monday.