grannies
01 CONCEPT
KIA PEDESTRIAN DETECTION
Sorry, Grannies.
We're the best people-spotters in town now.
Kia kept winning the most relevant safety awards in the industry, year after year. NTHSA, Folksam, and Euro NCAP, just to name a few. The problem was that people didn’t know that Kia's cars are equipped with cutting-edge safety and assistive features.
So, when we were asked to advertise Kia’s Pedestrian Detection technology, one of Kia’s most innovative safety features, we turned to the true experts in people-spotting.
After all, the best technologies are the ones based on real-life insights.
[02] PRINT ADS
[01] Marta
[02] Doris
[03] Dolores
[04] Agnes
[05] Linda
[03] OUT OF HOME
[04] CREDITS
Year: 2019
My Role: Art Direction
Client: Kia Europe
Marketing Director Europe: Artur Martins
General Manager Marketing Communication: Valentina Orena
Agency: Innocean Berlin
Global Chief Creative Officer: Jeremy Craigen
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Senior Art Director: José Filipe Gomes
Senior Copywriter: Pedro Lourenço
Art Director: Gonçalo Martinho
Copywriter: António Neto
Post-Production: Moreira Estudio
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© 2025 José Filipe Gomes. All rights reserved.
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