slow dogs
[01] CONCEPT
KIA FORWARD COLLISION-AVOIDANCE ASSIST
A little late is too late.
These guys may not be the best at playing catch, but they sure do a great job demonstrating why the Kia Forward Collision-Avoidance Assist is so important.
When you’re driving and suddenly need to hit the brakes, every millisecond counts.
Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia FCA Assist is there to step in and stop the car safely, in case you fail to react on time – just like our friends Sonic, Bolt and Flash here.
[02] PRINT ADS
[01] Bolt
[02] Sonic
[03] Flash
[03] OUT OF HOME
[04] CREDITS
Year: 2023
My Role: Associate Creative Direction, Art Direction, Photography
Client: Kia Europe
Marketing Director Europe: Carlos Pardo Lahoz
General Manager Marketing Communication: Valentina Orena
Agency: Innocean Berlin
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Executive Creative Director: Bruno Oppido
Associate Creative Director / Art Director: José Filipe Gomes
Associate Creative Director / Copywriter: Pedro Lourenço
Creative Intern: Frederico Livi
Creative Intern: Apaar Singhal
Photographer: Andrey Ershov
Photographer: Sarah Waldo
Photographer: Zé Anderson
Art Buyer: Martina Teuchnerova
Business Director: Alessia Bellini
Post-Production: Moreira Estudio
.
other projects
© 2025 José Filipe Gomes. All rights reserved.
Built with Semplice, Items by Schick Toikka and IBM Plex Mono by Mike Abbink and Bold Monday.